International Development Manager

Location: Cholet (49) - On-site position
Contract type: Permanent contract (CDI)
Start date: ASAP
Format: 5 days / week

❤️ THE COMPANY

Founded 7 years ago, OHLALA has become the go-to online saddlery on the French market and one of the most followed equestrian brands on social media. Primarily targeting show jumping, dressage, and eventing riders, the saddlery brings together over 175,000 followers on Instagram and counts tens of thousands of loyal customers.

OHLALA ships thousands of products across France and worldwide through its website, mobile app, and at major in-person events in France (trade shows and competitions).

🤓 JOB DESCRIPTION

You've got the picture — OHLALA moves fast, very fast, and does things differently! We need you to help grow our international sales, particularly through the following activities:

Sales activation:

Track and analyze KPIs by country: revenue, traffic, conversion rate, average order value, etc.
Define and coordinate with the communications teams the production of specific content aligned with the brand image
Adapt the commercial calendar by country and coordinate its rollout — either directly (exclusive campaigns) or in support of the France team (shared campaigns)

Store management:

Adapt e-merchandising to the local consumer environment and behavior
Adapt and coordinate all assets for each market (image editing, product descriptions, size guides…)
Oversee, review, and optimize the translation process (AI-assisted)
Monitor sales and identify top and underperforming products to optimize conversion in each market
Review and improve the internal search engine across different languages
Monitor local competitive, commercial, and technology trends

Customer experience optimization:

Adapt the prospect and customer journey to the habits of each market, through the website, communication channels, and customer service

Acquisition / Communication:

Define and drive the organic and paid traffic acquisition strategy across all online and offline channels: social media, SEA, social ads, retargeting, display, affiliate marketing, etc.
Contribute to SEO optimization for each language

You'll be able to rely on the Purchasing, Marketing, and Customer Relations teams to adapt the ingredients behind our success since day one to each market.

This is a key role that requires proactivity, commercial instinct, and creativity.

💪 IDEAL PROFILE

Experience opening and developing export markets online
Prior experience in a similar role is essential
Fluency in English is essential. A second language will be a strong asset (Dutch, German).
Be organized and extremely detail-oriented
Comfortable with Microsoft Office — especially Excel — and the web ecosystem (Shopify CMS, Google Analytics, web marketing channels)
Strong knowledge of equestrian products and the equestrian world

💸 COMPENSATION

Compensation based on experience and skill level.
Annual contractual bonus
Profit-sharing
100% health insurance coverage.
Meal vouchers

Think you're the one we're looking for? Find out how to join us!

🔥 APPLY

Send us your best cover letter and CV to: team@ohlala-sellerie.com

🔍 INTERVIEW PROCESS

A phone interview to get to know each other
An in-person interview at our offices
A short practical case study to complete