WOW store

Founded by a passionate Grand Prix pony rider from a very young age, Romane TAPONNOT created WOW STORE at just 16 years old. WOW STORE is a French equestrian equipment brand that has made its mark through the elegance, creativity and technical excellence of its designs. 

Since its founding in 2016, the brand quickly established itself as a go-to name for browbands across all disciplines. Two years later, our collection had grown to over 40 products. 

Thanks to our exceptional expertise and technical precision, our clothing and our equestrian equipment are rigorously tested and refined to achieve the highest performance standards.